In today’s economy, marketing is overwhelmingly Internet-based. A business owner may try to get away with old standbys like the yellow pages or advertising on local television stations, but the real customer traffic is generated by Internet exposure. Web design firms know this and are capitalizing on this trend by bundling search engine optimization (SEO) services in with their marketing packages. Smaller web design firms look to SEO services as a way to compete with the big boys for clients and generate more income, but their limited resources may not allow them to purchase the necessary technology or staff their own SEO department. That’s where an SEO reseller program comes in.
In case you aren’t familiar with the term, SEO refers to the process of determining keywords most likely to produce the highest possible search engine ranking for any given website. SEO firms are skilled in the analysis and placement of optimal descriptive keywords into the text of a company’s website to ensure this result.
SEO reseller programs allow smaller web design and marketing firms to sell the services of an SEO firm to their clients as their own, under their own brand. Under this arrangement, the SEO firm serves as a silent partner. All billing and general communications are issued under the name of the web design firm, and email and telephone customer support communications are set up so that all questions transfer directly to the SEO firm for anonymous reply.
Web design companies are not the only businesses that benefit from entering into an SEO reseller program . More and more ad agencies and public relations firms are turning to SEO services as a way to provide more value to their clients and generate additional income. Some well-placed keywords in a press release or marketing materials could make a huge impact on the amount of Internet traffic directed to their clients’ websites.